#GivingTuesday is about more than fundraising it’s also an opportunity to gain exposure and awareness among new audiences and to build relationships with existing followers. You’ll be surprised how people come together to make sure you achieve it. Announce the goal and keep your followers updated on progress as the day goes on. Consider setting a (realistic) goal for your #GivingTuesday campaign, such as raising $10,000 to build a school. People are goal-oriented and love to be a part of measureable results. The easier and more tangible your ask is, the more likely people are to say yes – especially new donors who might be giving for the first time!īe sure to name your campaign and create branded graphics to help stand out from the rest of your general appeals. You might also want to consider focusing on a specific need, project or cause. If you’re pressed for time, there’s nothing wrong with piggybacking on the #GivingTuesday theme, but think about how much more meaningful and effective your campaign could be with an innovative, branded campaign.īrainstorm a compelling campaign theme that invokes emotion and tells the story of your work. Rather than just pushing for donations in a vacuum, they’re able to use the momentum of the campaign to tie into this larger national event. Each week, a new themed story is released, with one strategically falling on #GivingTuesday. For example, one client of ours is running an interactive holiday campaign empowering supporters to fundraise for the organization in lieu of asking for Christmas gifts. Look for ways you can tie your #GivingTuesday campaign into your existing holiday campaigns or use it to launch your end-of-the-year push. #GivingTuesday falls strategically in between the start of the holiday season and the year’s end. While organizations can benefit from one day of focused altruism, think bigger than just a single-day push. Now a national movement, organizations of any size can and should take advantage of #GivingTuesday to help raise funds.īut what exactly does participating in #GivingTuesday look like? How can you harness a single-day, social-media focused event to make a real impact for your organization? Start with these five tips for creating a campaign and making a splash: Slated for November 30 this year, #GivingTuesday is the nonprofit answer to Black Friday and Cyber Monday – a chance for consumers to give back during a time that is usually filled with selfish spending. Though it feels like we just said goodbye to summer, believe it or not, #GivingTuesday is right around the corner.
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